Name | Colour Scheme | Language | Masthead | Layout |
“Q”- www.qthemusic.com | Red, black, white, very plain colour scheme. | Very modern mature language very centralised on music | Again, very simple plain colours with no catchy slogan | Modernised textboxes with black text on white background, not many pictures. |
“NME”- www.NME.com | Red, black, white, grey. Lack of colour is made up with lots of pictures. | Clear language and statements that evoke curiosity in the reader. “Gorrilaz unveil new single” | Large red letters, which adds to the simplicity of the name “NME” with slogan first for music news. Which will make more readers buy the magazine. | Not a very clear layout, there’s lots of pictures which attract the readers eye. Lots of text which is sometimes a bit jumbled, and hard to follow. |
“MOJO” – www.mojo4music.com | Black and white with the occasional glimpse of red and brown, however there is not much variation. | Mature language always centralised around music, many of the bands featured are old. | Plain and simple, capital letters of the word “MOJO” black on a white background, again reiterating the simplicity, | Information arranged in tables on one side and advertisements on the other. Simple colours to make the magazine more sophisticated. |
Codes and conventions.
Classical | Metal | R&B | Pop | legendary | |
Colour Scheme | Red, black, white, simple. | Black, silver, blue, cool colours | Gold, orange, red, silver | Pink, blue, yellow, green, primary colours | Red, black, white simple again |
ü Bold, eye catching mastheads
ü Professional, iconic pictures
ü Catchy sell lines appropriate for target audience
ü Exclusive interviews
ü Language that will attract the target audience
ü Clear, well thought out layout
ü Variety in font sizes and colour
ü Some contain free gifts
ü Additional information on tour dates etc
